Couchsurfing is a hospitality service and social networking website that provides a platform for members to stay as a guest at someone's home, host travelers, meet other members, and join events.
In an era of disruptive technologies and services, non-traditional hospitality is at an all-time high. Traveling and staying with strangers can be a stressful and daunting experience, so the goal of this rebrand was to make users feel at ease using simple iconography, warm colors, and organic shapes.
You're able to communicate with your host through the Couchsurfing app, but meeting in person and stepping into an unfamiliar place can be sketchy, especially in a country that's foreign to you. Printables for Couchsurfing hosts can be downloaded to signify you're in the right place at a glance and lend legitimacy to the exchange. Touchpoints that depart from just an app or website find their way into the real world and are tangible impressions for the user and host alike.
"Welcome to your home away from home."
Branded blank cards for hosts to write important information are useful given the uncertainties of travel and how much we rely on our phones and computers. Stationery can also be printed from home to write notes about the house, amenties, or just to welcome new guests.
Cultivating relevant social media accounts can be crucial for brands looking to widen their audience, especially for an app-based service. Couchsurfing is not only about gaining users, but facilitating and helping maintain relationships for travelers and free spirits around the world.