In ayurvedic medicine, chai is considered a rasayana, a remedy that lengthens lifespan. Rasayana Chai goes beyond simply brewed tea and spices, aiming to promote mindfulness and balance in the lives of those who drink it.
The concept upon which Rasayana is based is rich in iconography and the word lent itself to interesting lockups in the initial thumbnail phase. Based on the regular cut of modern but humanist Scala Sans by Martin Majoor, the hand-rendered mark has secondary and tertiary applications for placement on the tea's packaging. Icons representative of the elements earth, fire, and air are also found on their respective chai containers.
When prototyping, the qualities essential for meeting sustainability (reduction of
overall materials, reusability, and recyclability of specified
materials) were all kept at the forefront.
The tea packaging is made of sustainable post-consumer materials, totally recyclable but also sturdy enough to be reused and refilled.
Each color represents one of the three doshas, or energies, vata, pitta and kapha. Each person has a dominant dosha or combination of doshas, and it is believed that health is achieved through balancing the three.
Each box contains a different blend of spices with different intention, to relax, to sooth and calm, to stimulate.
Mindfulness, yoga, meditation, and diet all go hand-in-hand to maintain physical, mental and spiritual health. Taking time out of the day to brew tea, paying attention to your body and what it needs, and adjusting which herbs and spices you consume is a practice that Rasayana Chai encourages and promotes. In addition, keeping a journal of things that affect your energy, stressors, things you did well in a day, and things to improve upon. All too often we neglect ourselves and our wellbeing in the interest of our calendars and even other people, but it's time to find balance.